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Higher education logo redesign gone bad
According to the guidelines, all three justifications are acceptable. The equivalent of a 5:00 am curfew for a wild teenager.
Most have come to know that I am a fan of Gotham and its extensive use, but when it’s deployed with such lack of passion and conviction and in such a lackluster manner, I can’t help but be annoyed by it and what it represents in this specific case: The total dilution of a graphic proposal by a whiny audience that thinks it knows better. How you like ‘em apples now, Waterloo?
Nice post over on Brand New of how not to redesign a higher ed logo. Using a great font does not automatically make a compelling logo.
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Former jazz pianist. Work at Tisch School of the Arts. Live in Brooklyn, NY.
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