Chris Ozer


A groundbreaking Instagram campaign.

In 2013 Mercedes-Benz selected 5 photographers to take a road trip in their brand new CLA 250. They flew each photographer to a city other than their own hometown, gave them 5 days to drive the car anywhere within a 200 mile radius and asked them to post 6 iPhone-only photos a day to their Instagram accounts. At the end of the trip, the photographer who got the most likes on their Instagram photos would win the car.

I was one of those photographers and I ended up winning the car.